Built to keep your marketing on course.
Strategic clarity. Story that sticks. Execution that delivers.
Trusted by teams in regulated, high-stakes industries to turn strategy into traction.
HOW grounded brands go further
Grounded brands don’t chase trends. They chart their own course.
When strategy, story, and execution align, marketing stops feeling chaotic. Teams align faster. Messages land more effectively. Effort turns into momentum instead of rework. In complex B2B environments, clarity isn’t a nice-to-have — it’s how trust is built and growth happens.
Anchored Advisory exists to close the gap between strategy and execution. We help growing teams bring focus to their marketing, move with confidence, and scale without losing their footing.
Setting the course
You’re not looking for more slides. You’re looking for traction. Here’s how we get you there:
We integrate with your team
Because progress doesn’t happen from the outside looking in.
We work as a true extension of your team, often as a fractional marketing function, aligning strategy, story, and execution from the inside. Practical, steady, and focused on momentum, not handoffs.
We speak fluent technical
No translator required.
With nearly two decades spent inside industrial and high-tech organizations, we understand how sophisticated products are built, sold, and evaluated. We turn technical depth into clear, credible marketing without oversimplifying or losing trust.
WE TURN STRATEGY INTO ACTION
Because plans don’t make waves — execution does.
We build the frameworks, tools, and cadence that turn direction into movement. Launches ship. Campaigns run. Teams know what to do next, and why.
WE PRIORITIZE RESULTS OVER RHETORIC
Less talk. More traction.
Every recommendation ties back to real outcomes: clearer sales conversations, more cohesive launches, better alignment, and measurable progress. No filler. No decks that go nowhere.
We bring wit and clarity
Because understanding earns trust, and a little humor keeps it human.
Strategic depth without jargon, paired with warmth and perspective that make demanding work understandable and engaging. Smart marketing should make people think — and smile.
WE DESIGN FOR WHAT’S NEXT
Growth should feel steady, not stormy.
Our work is built to evolve with your business. Systems, stories, and strategies designed to scale so you’re not rebuilding every quarter or starting from scratch at every inflection point.
Our approach isn’t complicated, it’s deliberate. Every engagement is grounded in three pillars that keep your marketing steady and scalable.
The result: faster alignment, fewer rewrites, and marketing that actually ships.
WE KEEP IT SIMPLE: STRATEGY, STORY, EXECUTION.
This isn’t theory. It’s practical work that helps teams focus, communicate clearly, and move forward with confidence.
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We help you find your focus, identify real opportunities, and define a clear path forward so decisions stop shifting and priorities stay clear.
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We clarify your message and shape a narrative your customers, partners, and internal teams actually understand and repeat.
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We turn plans into action, building the tools and processes that make marketing work day to day, not just on paper.
THE FACE BEHIND THE CAPTAIN’S WHEEL
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Before launching Anchored Advisory, Priscilla Johnson spent nearly two decades leading strategic marketing and product positioning inside industrial and high-tech B2B organizations. She’s worked alongside founders, product leaders, and marketing teams in environments where the vision is clear, but getting everyone aligned around it is the hard part.
She’s lived the reality of building something exceptional while watching the story get lost in translation. Launches that felt rushed or fragmented. Messaging that doesn’t reflect the precision of the product. Teams spending too much time explaining instead of moving forward.
What shaped her approach wasn’t theory; it was operating inside that tension. Helping leaders turn a strong point of view into a strategy others can execute. Helping product teams see their innovation land clearly in the market. Helping marketing teams simplify, focus, and build momentum without chaos.
Priscilla is known for bringing clarity and steadiness to complex situations. She connects strategy to story, and story to execution, so teams stop re-explaining the vision and start moving together. The result is marketing that runs smoothly, scales with the business, and supports leadership instead of distracting from it.
When she’s not mapping go-to-market strategies, you’ll find her crafting driftwood projects or chasing actual tides — a reminder that progress, in work and life, comes from knowing where you’re headed and setting a course others can follow.
“I had the absolute privilege of working with Priscilla during my time at Eddyfi Technologies, and let me tell you, you won’t find a better powerhouse leader who can balance razor-sharp strategy with genuine warmth and collaboration — keeping the goals of the company at the forefront, always.”