That’s What Sea Said
Real talk on positioning, messaging, and go-to-market for complex B2B that’s clear, useful, and sometimes a little salty.
Join the list to get strategic insights, field-tested frameworks, and sharp takeaways delivered straight to your inbox.
Explore by focus.
Whether you’re shaping sharper strategy, crafting a story that lands, or keeping execution on course, these articles are built to help you ground your marketing where it matters most. Because grounded brands go further.
-
Because every brand needs a steady course before it can gain momentum.
Position your brand to cut through complexity. These articles cover positioning, differentiation, segmentation, and go-to-market planning. This is the foundational work that keeps your brand from drifting off course.
-
Because your story isn’t fluff — it’s fuel.
Explore how messaging frameworks, narratives, and voice shape how your market understands and remembers you. These posts focus on turning technical brilliance into stories that stick.
-
Because strategy means nothing without follow-through.
These pieces tackle the operational side of marketing including tools, cadences, processes, and real-world tactics that make plans actually ship.
Say It So Everyone Gets It: Positioning for Complex B2B
Complex B2B products often hide behind jargon. This Strategy post teaches founders and product leaders how to craft positioning that’s clear, defensible and memorable using a 5‑part test—Who, Why, Only, Proof and Language—so your team stops revisiting it every quarter.
From Motion to Momentum: The Execution System That Keeps GTM Moving
This Execution blog contrasts busy marketing with true momentum. It shows technical B2B teams how to build a repeatable operating system by aligning signals, keeping a steady cadence, and removing friction so pipeline moves predictably instead of in spikes.