That’s What Sea Said
Real talk on positioning, messaging, and go-to-market for complex B2B that’s clear, useful, and sometimes a little salty.
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Explore by focus.
Whether you’re shaping sharper strategy, crafting a story that lands, or keeping execution on course, these articles are built to help you ground your marketing where it matters most. Because grounded brands go further.
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Because every brand needs a steady course before it can gain momentum.
Position your brand to cut through complexity. These articles cover positioning, differentiation, segmentation, and go-to-market planning. This is the foundational work that keeps your brand from drifting off course.
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Because your story isn’t fluff — it’s fuel.
Explore how messaging frameworks, narratives, and voice shape how your market understands and remembers you. These posts focus on turning technical brilliance into stories that stick.
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Because strategy means nothing without follow-through.
These pieces tackle the operational side of marketing including tools, cadences, processes, and real-world tactics that make plans actually ship.
Say It So Everyone Gets It: Positioning for Complex B2B
Complex B2B products often hide behind jargon. This Strategy post teaches founders and product leaders how to craft positioning that’s clear, defensible and memorable using a 5‑part test—Who, Why, Only, Proof and Language—so your team stops revisiting it every quarter.
Sing Your Siren Song: Attract the Right Clients
In technical B2B, volume isn’t victory—signal is. This guide shows how to tune your message so the right clients lean in and the wrong ones self-select out. Ideal-client markers, public proof, narrative consistency, and a practical checklist.
AI Will Do What You Ask. That’s the Problem.
Vague AI prompts create generic output. This blog shows technical B2B teams how clear briefs, guardrails, and success criteria improve quality, reduce rework, and create consistent direction across AI-assisted content. It even explains why you can skip “please” and “thank you”.